SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings

New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (, you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.

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#SEO #SearchEngineOptimization #SEOTutorial



Ahrefs says:

If you're new to SEO, I highly recommend digging through our SEO for beginners playlist (

. We also have some helpful videos that will accelerate your learning here (


We release new videos weekly here on SEO and marketing, so be sure to subscribe/follow to get updates ►

Hattie Rowan says:

Super helpful thank you! Did not understand SEOs before!

Yoni Caragay says:

Can’t believe these tutorials are for free?! Thank you so much!

sayanta gb says:

This is fantastic info

Storytime with Tay says:

Does this apply if you’re using sites like Etsy and Shopify

Carolina Echeverria says:

I'm so new to this SEO and marketing of my site that I'm watching this video more than a year later. Thank you for such a clear explanation! Loved it!!! 😀

Henry Duruh says:

Thank you for this video. I just watched it and learnt a lot. I'm new to SEO and Affiliate marketing and I'd possibly want to work with you. I hope you reply soon.

Philip Verghese 'Ariel' says:

Wonderful and amazing tool! Great tutorial! Well explained! Great tips! saved it to listen again.
Keep sharing. Best Regards.

vikram singh says:

Sir profile making no open social link what is reason and solution told me


that is a very long video , I would have been satisfied if the video last just 10 minutes

Leneigh Saldana says:

SUper Helpful!

Knight Chime says:

this video is so meta.

Ellie Last says:

HELLO THERE I am the owner of the website you used as an example at 7.40 of what not to do. Just thought I would let you know I am page 1 of Google search for wedding photographers in my area, I'm very intrigued to know where you found me? Was it a Google search?

Avatar Hacky says:

what are the main components a good blog post should have

Clarice Calabon says:

Great help for my journey as Virtual Assistant. Thank you!

Kiran Malviya says:

nice explanation of SEO.

Najla Noufal says:

Thank you for giving more information about seo

Amit Potnis says:

Thank you 🙂
Very easy to understand
Probably THE BEST SEO video

Ekaette Okon says:

This is great

Barbara van der Linden says:

Thank you, very helpful!!!

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