SEO, or Search Engine Optimization, is the most important and misunderstood aspect of running an online store. It all boils down to making it easy for potential customers to find your site through Google, Bing or any search engine. To “rank” high in these search engine results requires some work on your end. Watch Katey explain the fundamentals of SEO, and show you some key areas in your Bigcommerce control panel that you’ll want to explore.
How search engines operate (0:24)
Short tail vs. long tail keywords (1:45)
Image titles and descriptions (3:24)
Page titles and meta decriptions (4:22)
Locating your Bigcommerce sitemap URL (5:10)
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